Rapidly growing into European regions with a keystone marketing tool for advisors.
- Graphic Design
- Creative Direction
- Marketing
With the brand’s national outreach growing exponentially, the need for a versatile, multi-country catalogue became a priority. To meet this challenge, we developed over 40 unique icons that serve as quick reference points for sales advisors, enabling them to efficiently locate key information for their clients.
In addition to the icon system, we aligned the catalogue’s design with trends and market demands throughout the year. These themes not only enhance visual appeal but also provide contextually relevant selling points for advisors and clients alike.
What We Achieved
80-page catalogue that offers visual aids in the form of uniquely designed icons, catering to a multilingual clientele while presenting a cleaner, sleeker, and more spacious aesthetic.
Seasonal concepts to capture the essence of liberation and sensuality.
Movement to celebrate
We begin by thoroughly analysing the existing niche catalogue layout, target audience, and market trends. This includes reviewing existing branding, understanding product USPs, and identifying opportunities for visual and content alignment. This analysis ensures the catalogue design is rooted in strategy, tailored to resonate with your audience.
We design reduced text to accommodate multiple languages, ensuring text layout, spacing, and flow work seamlessly across trilingual formats. Careful attention is paid to read time, product navigation, and reducing reader fatigue, creating a structure that is intuitive and easy to follow. Features such as clear headings, categorised sections, and visual cues help users locate products quickly without being overwhelmed.
In the final step, we focus on making your catalogue sales-driven and scalable by encouraging the sales advisors to quickly locate items by icons and visual aids to enhance buyer engagement.
