Manifestation of sound and space
- Graphic Design
- Branding
- Logo
This case study was an opportunity to explore the various facets of an audio visual brand that seeks to bridge the relationship between design and thinking. I offered a wide set of tools that could be used in specific formats as required, but also maintained and built upon the direction they wanted their brand identity to take. The logo is dynamic, clean and simple yet embodying evolution.
A set of prerequisites were determined during the discovery phase; they wanted a text-based logo that was easy to read, clean and represented the linear, tech driven persona of the brand. I created three different concepts for us to explore together.
Primed to easily capture the feel of new media and innovation with a modern element. The contrasting fonts create a dynamic relationship between modern and traditional.
Containing the type into a box with one ‘M’ sitting above the larger negative one plays with the notion of moving between space
Inspired by particle systems that are used in visual performance to drive forward the application of animation, considering it would be an accurate representation of their brand culture.
