Modern impactful
mobile application
design
- Graphic Design
- Creative Direction
- UX/UI
Catering to an adventurous audience, InTheSnow required a digital magazine to supplement their existing print edition.
When converting a traditional print magazine into a dynamic digital version, the challenge wasn’t just about replicating content it was about reinventing the entire experience. The print layout didn’t translate directly to digital, and key elements like advertisement placement, contributor content, and product features needed a fresh approach.
‣ Smart Advertisement Integration – Strategically placed ad spaces that felt natural rather than intrusive.
‣ Contributor & Product Visibility – Designed an engaging structure where articles and product showcases felt interactive and immersive.
‣ Intuitive User Flow – Guided readers smoothly through in-app purchases and key functions, maximising engagement and conversions.
What We Achieved
The mobile application for InTheSnow successfully bridged the gap between their popular print magazine and a dynamic digital experience. The interactive elements and streamlined user journey contributed to high engagement and positive feedback, appealing to their adventurous audience.
Through these strategic design and functional improvements, the app provided a rich, memorable experience that resonated with InTheSnow’s audience and aligned with their adventurous brand ethos.