Soft Paris
Rapidly growing into European regions, Soft Paris required a minimalist, modern layout for their keystone marketing tool.
Role
Design, Print, Branding
Objective
With over 10,000 active customers nationally, the main objective was to re-imagine a marketing tool to maximise outreach in Europe. Merging with UK based brand Blue-bella was key in discovering the joint potential and attracting audiences across digital platforms.
40+ unique memorable icons – Thematic Designs – Trilingual Outreach –
Unique Design
With the brands national outreach exponentially growing, the challenge of making this catalogue available for three different countries resulted in creating over 40 unique icons as a reference point for sales advisors to quickly find the information they required for their clients.
Result: 80-page catalogue that offers visual aids, catering to a clientele while presenting a cleaner, sleeker, and more spacious aesthetic.
