JS Regen Design
JS Regen Design is a forward-thinking start-up specialising in material science, digital fabrication, and coding, focused on creating sustainable, cutting-edge solutions for modern fabrication challenges.
Role
Branding, Web Design, Logo Design
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Overview
The project involved developing a full website and brand identity kit that reflects the company’s expertise in blending technology with eco-conscious materials. The brand identity was crafted to convey both the precision of digital fabrication and the innovation of regenerative design, positioning JS Regen Design as a leader in sustainable tech.
The logo concept was grounded in a curve that starts at the top and traces around the letters J S. This was inspired by the natural movement and behavioural systems, another facet of the brand’s core values, further reshaping the curves to mimic the regenerative philosophy that embodies the 3D material sciences.
Discovery
The branding was crafted through an iterative series of brainstorming and design sessions, allowing us to refine the visual identity and messaging step-by-step.
Each session focused on integrating emerging research and insights to ensure the brand authentically represents the latest trends in eco-friendly and sustainable solutions. This collaborative approach allowed for flexibility, feedback, and creative exploration, resulting in a brand that resonates with its target audience and clearly communicates its commitment to innovation and environmental responsibility.
Website
An accessible website designed to share, showcase, and connect with start-ups, built around a user-centered strategy. The design features a balanced, minimalist aesthetic, enhanced by a dark color palette and futuristic gold and silver graphic accents.
We carefully planned the site’s navigation and structure to educate visitors about the niche sector of fabrication, complemented by curated imagery that highlights key services.
