IN THE SNOW
Catering to an adventurous audience, InTheSnow required a modern impactful mobile application to supplement their existing popular print magazine.
Role
Design, UX/UI
Milestones
An interactive and distinctive digital magazine that ensures the customer journey is informative, engaging, and enjoyable in every edition. Key elements include designing user journey maps with intuitive, streamlined methods that resonate with consumers, emphasising important touch-points throughout the magazine.
Exploration
By analysing reading and response times, I embedded native pop-ups and swipe functions into an immersive layout, enabling customers to navigate seamlessly between static and dynamic content.
RESULTS
The mobile application for InTheSnow successfully bridged the gap between their print and digital magazine, appealing to a new generation of mobile device users.